Consulting Business Lead Magnet (Free Guide PDF)

Challenge / Goal:
- The client needed a beautifully branded lead magnet to grow their email list and establish authority with potential clients.

What I Did:
- Designed a multi-page downloadable PDF guide
- Created a matching landing page header graphic for promotion
- Set up a simple lead capture flow ready for integration with their email platform

Tools I Used:
- Canva
- Adobe InDesign
- Figma

Deliverables and Sizes:
- Lead magnet PDF (8–10 pages, A4 size)
- Landing page hero graphic (1920x1080px)
- Instagram story promo (1080x1920px)